2010 Mercury 25hp four stroke not starting

[Tlane620]

It turns over great, I'm trying to figure out how to tell if my fuel pump is getting fire or the fuel pump itself is bad. When I turn it over I get fuel coming out of the over flow, but I don't hear the pump running with the switch on.

 

[Tlane620]

I have 12volts on the plug going to the fuel pump housing with the key on.